Privacy-first audience intelligence and activation
Turn fragmented data into audiences you can activate.
Privacy-first audience intelligence, from first-party data to activation.
For the insights leader tired of guessing who to reach, The Targeting Machine connects fragmented first-party data with the Stagwell ID Graph and proprietary intelligence to build audience profiles from real behavioral and attitudinal signals.
How it works
What The Targeting Machine does
- 01
Build audiences with Stagwell’s proprietary data
High-intent audiences, tapped into directly from your first-party data, the Stagwell ID graph, HarrisQuest, Unlock, BERA.ai and Numetrix
- 02
Expand targeted audience segments
Turn targeted segments into expansive lookalike audiences based on real attitudinal and behavioral data, not modeling or guesswork
- 03
Activate without manual handoffs
Audience intelligence moves straight into activation platforms, accelerating multi-channel campaign launches.
- 04
Maximize ROI with real-time optimization
Secure AI and real-time monitoring show how campaigns perform and optimize performance across channels.
Proof
The Targeting Machine, by the numbers
- 260MUS consumers in the Stagwell ID Graph
- 123MUS households in the Stagwell ID Graph
Integrating complex and fragmented first-party, third-party and proprietary data sets.
From signal to action, across the organization
- The Knowledge MachineUnderstand the shiftIdentify the narrative behind the signal.
- The Targeting MachineFind the audienceDefine the segments that merit a response.
- The Media MachinePlan to reach the audiencePlan, activate and measure end-to-end across channels.
Machine OS
Connect the workflow
Carry context, decisions and results across every step and into the next brief.
Whatever the challenge, we deliver results