For comms leaders who need to know what's coming, not just what happened

Know what’s shifting. Understand why it matters.

Instead of counting mentions, it reads the emotional driver underneath – and flags what's coming before it's a headline.

Transforms emotional and market signals into strategic intelligence – surfacing not just what is shifting but the emotional driver underneath it, and who is driving it.

How it works

What The Knowledge Machine does

01 / 03

Detect shifts in sentiment and conversation

Analytics that uncover hot-button topics, allowing comms teams to shape the right messaging

02 / 03

Connect current signals to historical patterns

Surfaces the moments in your own history that match what's happening now: what worked, what backfired, and why.

03 / 03

See full audience profiles and what is shaping the narrative

Pinpoint exactly who's behind a shift — their demographics, behavior, and what's pushing them to act.

Proof

The Knowledge Machine, by the numbers

  • 3Unlocked layers: Emotional drivers (what people say), behaviors (how people feel), and outcomes (why people feel)
  • 60Years of academic and scientific research into leading communications analytics

Turn “we think” into “we know” before the meeting starts

From signal to action, across the organization

  1. The Knowledge MachineUnderstand the shiftIdentify the narrative behind the signal.
  2. The Targeting MachineFind the audienceDefine the segments that merit a response.
  3. The Media MachinePlan to reach the audiencePlan, activate and measure end-to-end across channels.

Machine OS

Connect the workflow

Carry context, decisions and results across every step and into the next brief.

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