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CMOs who answer to CFOs
Continuous scoring of the drivers of brand strength, connected to pricing power, revenue and market value.
Continuous scoring of the drivers of brand strength, connected to pricing power, revenue, and market value. Know which brand investments pay and which audiences to grow.
How it works
01 / 04
When your CEO asks what's brand's contribution to business growth, do you have an answer? BERA ties growth in brand equity back to business results and ROI. So when your CEO asks what the ROI is of brand and marketing spend, you have an answer.
02 / 04
Which audiences should you spend brand dollars on and which ones should you invest more performance dollars in? BERA helps you dive into which audiences you have the most room to convert, which ones to win next, and how to keep your loyalists.
03 / 04
Weekly census-matched tracking across 5,000+ brands gives you a look beyond your competitive set into the cultural landscape. Dive deep into competitor analysis by monitoring the strength of their sponsorships versus yours.
04 / 04
Directly integrate BERA into your MMM and understand the Media to Brand relationship. Uncover the ROI of media spend to brand lift and business growth. Tie in audience profiles to spend efficiently with the right audiences.
Proof
Based on a case study with a CPG brand
Related
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